Download the latest findings from Levercliff's UK Consumer Tracker to understand how changing attitudes towards health are influencing food and drink choices across categories.
Explore the trends shaping consumer behaviour, from weight-loss medication and Ultra Processed Foods (UPFs) to gut health, healthy ageing and AI-powered food decisions.
How consumers are redefining what "healthy food" means
The growing impact of Ultra Processed Foods (UPFs)
The rise of weight-loss medication and what it could mean for future food and drink consumption patterns
How health priorities are evolving beyond weight management to include gut health, sleep, energy, fitness and healthy ageing
Why awareness of microplastics is growing and how this compares with concern about UPFs
How consumers are using AI tools such as ChatGPT, Copilot and Gemini to support food and drink decisions
What these changing attitudes mean for brands, retailers, innovation teams and category growth
📊 Based on nationally representative data from Levercliff’s June 2026 Consumer Tracker
